The educational program of the doctoral program “8D04104 – Marketing”

The doctoral program “8D04104 – Marketing” has been opened at the Economics Faculty, on the basis of the Marketing Department!The purpose of the educational program is to train highly qualified, highly competent researchers, professionals and leaders in the field of marketing who are able to develop innovative models and manage complex market processes, as well as realize their potential and promote the integration of advanced marketing strategies into business, science and public administration.As a result of the educational program, the doctoral student:- has the skills of academic writing in English;- applies modern scientific research methods to solve current marketing problems;- organizes and conducts pedagogical and research practice, introducing innovative educational technologies;- analyzes and implements digital technologies, marketing ecosystems and platform solutions to improve the effectiveness of promotion strategies;- owns the tools of complex marketing analytics and predictive modeling, and also applies economic and mathematical modeling and forecasting to assess market conditions and strategic planning of marketing activities in the modern economy.The form of study is full–time, the duration is 3 years.We invite graduates of master’s students to continue their studies in our doctoral program “8D04104 – Marketing” and become part of the scientific community!